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Novo Concept
Novo concept is the new market development direction of Toppy International Corporation. Toppy has been one of the leading companies in the Chinese retail market for many years. Novo Concept was created and realized by a group of international talents and from various sources. The first state-run retail store in Raffle City Shanghai located in downtown area near People’s Square. The retailing area is 2700 square meters where reflects a combination of stylish design, fashion and high technology. It enables the young generation to understand and express themselves better. Meanwhile, Novo Concept becomes a fashionable and efficient luxury shopping mall where a large amount of international top brands has been imported in terms of clothes, shoes, furniture and mobile phones.

Reduce Deployment Costs
One of the issues that Novo faces is how to utilize information technologies to reduce operational costs in the shopping mall and improve the effectiveness of the partnership with third parties. The paramount objective is to establish a flexible structure taking advantages of the most advanced and compatible system so that the needs of interaction between systems and systems among business partners can be met and hence central controlling the scattered business can be realized. Novo has finally selected MetaSphere Technologies as their system provider. It is not only because of the outstanding functionality of the sales chain management system but also because the system is developed based on a popular software development platform where can greatly reduce the costs of data transmission between Novo System and the partners.

System Deployment Process
After analyzing system needs, the characteristics of multi-units management and fashion are reflected in hundreds of common and customized functional modules. The advantages of OpenSphere platform are simplifying the process of data transmission and also providing the optimized solutions to the modules development while this work could be of complexity in the traditional way of software development. It results in a shorter lead time in the completion of system development. After the trial stage, the whole system is able to use in the shopping mall.

Improvement of System Operating Efficiency
Metasphere has provided an integrated platform which prevents the costs of interface re-development. It ensures the sales data is transmitted in real-time. No matter when, all of the franchised retailers in the shopping mall are able to search accurate and prompt sales and stock information via internet.

Significant Cost-Saving
The system streamlines sales process and saves a large amount of human costs and time. More importantly, it saves the costs of integrating various systems used by different vendors. As a result, the vendors do not need to change their existing systems. What they need to do is to view and generate sales and stock reports utilizing the flexible reporting function that provides the vendors with customized reports

Sales Increase
It helps vendors to understand customer behaviour, identify customer needs and seasonality and to better allocate resources by analyzing reports and data mining.

Feasibility in Development
As the system is developed on OpenSphere Platform, a system development intermediary, it allows vendors to upgrade system, add functions or install new systems without any difficulties. Therefore, the system does not affect the usability of the existing systems and can achieve the flexibility and feasibility of system development.

Future Prospect
The objective of Novo Program that to become No.1 fashion brand in China retailing industry is believed to be realized by the successfully deployment and continuously upgrading the retailing solution, MetaSphere Sales Chain System in Raffle City Shanghai.