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Products and Services Hospitality Customer Care
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Internet marketing campaign nowadays is essential for hoteliers to stay connected. MetaSphere anticipates this market trend, and comes up with Hotel Customer Care Management (CARE), which is a next generation web solution that covers all aspects of customer care in the internet age. It is a networking place for hotels, guests and even third party retailers. Hoteliers can use this place to provide most update room/rate information, online reservation, new promotions, guest/loyalty member can get reward and hotel service with ease, and affiliated third party retailers can bring hotel with new revenue and guests special discounts. As a marketing solution, CARE help hotels reach guests and create brand advocates by using marketing tools, channels to grab the attention of new visitors and keep in touch with their loyal client base, and promotes interaction between hotels and customers. As an integrated solution, CARE interface with other hotel applications like PMS, POS. The optional BI engine provides an integrated view into hotel daily operations for management decision support. What is CARE In the Front: Web Suite Create opportunities for your website visitors to communicate with your hotel. Your hotel website should be Web 2.0-friendly to increase interaction with visitors. Launching Web 2.0 features and functionality on the hotel website engages website visitors, generates interest and site stickiness, and ultimately increases bookings. Event/activity booking and calendars, photo sharing, sharing the site with friends, following the hotel via Twitter and Facebook, customer surveys, etc. can be implemented in your hotel website. According to each guest’s profile and preference, the landing interface of the hotel website will correspondingly turn up specific ads which the guest is interested in. Back Office: Sales force Automation (SFA) + Loyalty Program CARE offer a full-blown set of back-end (SFA + Loyalty Program), and customized it to the nature of hotel management business. The user can view all activities in a central repository, drill down for more details on an activity and the manager can add attendees for an activity. All initial leads are preserved in the system and these would be converted to opportunities. In any sales process, certain activities must be completed within tight deadlines. It centralizes activities details in one easy layout to help accelerate work. Advanced marketing campaign management capabilities let the user to adjust to rapid change within the hotel. Using an easy, point-and-click interface, the user can define market campaign for certain territories at a certain time. And for supporting the hotel’s revenue goals, it’s necessary to hold some promotion activities. Auxiliary Tool: Business Intelligence (BI Report & Analysis) In today’s economy, hoteliers will not spend even a single precious marketing dollar without tracking the results, bookings generated and Return-on-Investment (ROI), they need a campaign tracking tool to help them. The BI dashboard brings together the best of analytics data with the data your website collects to give you a much more robust view of your marketing efforts. Major Components
Benefits
Functional List
Sales Force Automation (SFA)
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